Intoduction
Google keeps changing its search algorithm. These updates are like small makeovers for how search results look. They can change your website traffic overnight and affect your ranking.
Let’s talk about two important algorithms.
1.Page Layout Algorithm
What is the Page Layout Algorithm?
The Page Layout Algorithm first came out in January 2012.
It focuses on websites that have too many ads or other useless stuff at the top of the page. If users have to scroll a lot just to see the real content, Google doesn’t like that.
Why Did Google Introduce This Update?
People were getting frustrated when they landed on pages full of ads, pop–ups, or annoying distractions before seeing any real content.
Google noticed this and wanted to improve the experience. So they started rewarding pages that put real,useful content at the top.
2.EMD(Exact Match Domain)
What is the EMD (Exact Match Domain) Algorithm Update?
In September 2012, Google rolled out the EMD update.
This update hit low–quality websites that were using exact–match domains to game the system. These websites had domain names that exactly matched popular search terms.
Why Did Google Introduce the EMD Update?
Too many websites were ranking high just because their domain names matched search queries.
Google wanted to focus on quality, not just keyword stuffing. The EMD update helped by saying that real content, good backlinks, and a great user experience are what really matter.
Conclusion
If your content is real, your site is easy to use, and you keep offering value, you’re already following the rules.
But if you’re still trying to trick Google with keyword stuffing or hiding content behind tons of ads, you’ll get caught fast.
Remember, SEO isn’t just about getting higher rankings—it’s about building trust, authority, and lasting value.
Need help optimizing for the next update? You know where to find me. 
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